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The Institute for Diversity and Ethics in Sport has conducted studies on the racial and gender makeup of creative directors responsible for the advertising spots aired during the Super Bowl as well as the content of those ads. The first two reports were compiled at the request of the Madison Avenue Project, a partnership between the National Association for the Advancement of Colored People (NAACP) and Mehri & Skalet, PLLC. However, after significant improvement in the content of the ads, the Super Bowl study was discontinued.

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